The Watchtower is a corporation. And a corporation will do whatever it needs to do to survive - even/especially if that means sacraficing its principles. Even if that means sacraficing some of its existing members. The WTBTS is a huge brand name with instant brand name recognition and they will make what ever changes are neccissary to meet the needs of this newer and more educated generation. The cats out of the bag - information can no longer be controlled. Think about it, five years ago vindicating Jehovah's name was the most important thing to the Jehovah's Witnesses. Now they are perfectly okay with calling themselves JWs. The enormity (meant in both senses of the word) cannot be overstated. jw.org isn't the end of the changes being made - it's just the begining.
Who knows what will come next. But the PNR has already been passed and the changes will start happening faster and faster. I would be perfectly comfortable predicting that in the next ten years the WTBTS will change more then it has in the past fifty. And the JWs of twenty years from now will be almost completely unrecognizable. Rock concert like music preformances at the kingdom halls, dancing, food, and "Jesus loves you no matter what" will all become the norm. Religion is going out fast as the "nones" become more and more prominent and the only way to keep people in religion is to make it all about sense of community and inclusion. The WTBTS will embrace all of this because it will be what's neccissary to survive. Remember, they are - and always have been - a corporation.